Project 304 started as two friends with a camera and a shared love for cars. What began as a content page for car stories, comparisons, and community vibes turned into something bigger a clothing brand that brings together our passion for cars, style, and storytelling.

We design pieces that feel like an aesthetic lifestyle driving along the coast, windows down, music up, wearing something that makes you feel effortlessly cool. Every drop is inspired by the cars we love and the energy around them. Whether you're a car nerd or just someone who appreciates good design, you're welcome here.