Project 304 is more than just a clothing brand it's a lifestyle born from a love of cars, design, and the feeling of freedom on the open road.

We started as a passion project between two friends obsessed with car culture and aesthetics. After years of creating content and connecting with the automotive community, we realized something was missing: high-quality, minimal, and stylish car-inspired apparel that actually looks good  even if you're not a full-on gearhead.

So we built it.

Our collections are designed for those who appreciate timeless cars, warm sunsets, calm luxury, and looking effortlessly cool. Every piece tells a story whether it's cruising along the coast, fueling up at a retro gas station, or just living life with class and motion.

Welcome to the aesthetic choice of speed.